Summary
Online retail sales will continue to outperform overall retail sales figures in terms of percentage growth for many years to come in Europe. As the Web becomes an increasingly mainstream part of the lives of many Europeans, eBusiness professionals must adapt their strategies to accommodate consumers who are finding information about products and services across multiple touchpoints. This report outlines the five-year growth projections for online retail sales across 17 European countries in total and provides specific details for major markets like the UK, France, and Germany.
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