Summary
With nearly nine in 10 European online 12- to 24-year–olds using it regularly, instant messaging (IM) is extremely popular among young consumers. Apart from Germany, MSN dominates the European market, and with its introduction of new services, it will remain dominant. Mobile IM is on its way: Young consumers show great interest in IM via mobile phones. IM, however, is not limited to communication with peers; companies can use it to engage with young consumers as well.
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