The European IP telephony (IPT) market has certainly gone beyond the relatively long hype phase, and there is real interest in data/voice convergence solutions among European enterprises. So far, there are some Pan-European service providers that stand out as more prepared to meet these growing market requirements with a broader range of service offerings. Telecom strategy marketers, now is the time to come to market with sensible migration solutions to differentiate your value propositions by focusing on multi-equipment vendor platforms and market segmentation.