Trend Report

European Telco Marketing Strategists: It's Time To Sell Next-Generation Business Voice Services

There's No Reason To Hold Back Because The Market Is Listening

Rolf Schonhowd
 and  three contributors
Mar 07, 2007

Summary

The European IP telephony (IPT) market has certainly gone beyond the relatively long hype phase, and there is real interest in data/voice convergence solutions among European enterprises. So far, there are some Pan-European service providers that stand out as more prepared to meet these growing market requirements with a broader range of service offerings. Telecom strategy marketers, now is the time to come to market with sensible migration solutions to differentiate your value propositions by focusing on multi-equipment vendor platforms and market segmentation.

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