Summary
European consumers haven't adopted Social Computing equally. Different stages of Internet adoption, varying access speeds, and cultural differences help create a unique profile for each nation. Interactive marketers devising European Social Computing strategies need to address these differences by concentrating specific Social Computing activities in those countries where consumers practice them the most.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).