Summary
Europe's retailers are in for significant online retail sales growth: By 2021, online sales will constitute 12% of the region's total retail sales. European consumers will research and buy more products and services online, largely thanks to ubiquitous connectivity via multiple digital devices and services such as convenient, cost-effective fulfillment options that directly improve the customer experience. This report provides highlights from Forrester's latest five-year online retail sales forecast for Western Europe.
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