Forecast Report

Europe's Online Retail Growth Hinges On Customer Experience Improvement

Highlights From Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe)

December 19th, 2016
With contributors:


Europe's retailers are in for significant online retail sales growth: By 2021, online sales will constitute 12% of the region's total retail sales. European consumers will research and buy more products and services online, largely thanks to ubiquitous connectivity via multiple digital devices and services such as convenient, cost-effective fulfillment options that directly improve the customer experience. This report provides highlights from Forrester's latest five-year online retail sales forecast for Western Europe.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.