Best Practice Report

Everyone Needs A Journey Atlas

Discover The Benefits, Applications, And Best Practices Of A Journey Atlas

June 15th, 2023
With contributors:
Martin Gill , Victoria Manes


A journey atlas (also known as a catalog of journeys) helps companies establish and sustain a shared customer-centric language across silos. It creates a strategic, bird’s-eye view of what matters to customers to help companies prioritize, assign responsibility, collaborate, and find shared value across journeys. This report explains the applications of a journey atlas and six best practices to make sure yours is set up right.

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