Summary
This report about experience research — one of the six competencies of customer experience (CX) — is for experience research leaders who have scaled up their practice, so their companies: 1) follow an effective and documented process for how to do it, 2) follow a plan for how often, 3) ensure that all relevant parts of the company collaborate on it, and 4) have a senior person who requires that it get done. At this advanced stage of maturity in experience research, you should focus on continuously evolving your practice. This report explains why and how.
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