Trends Report

Evolving Consumer Attitudes On Privacy: A Q4 2015 Update

A Technographics® 360 Report: Using Survey, Social Listening, And Behavioral Data

November 16th, 2015
Anjali Lai, null
Anjali Lai
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Reineke Reitsma , Theresa Pappafotopoulos , Xiaotong Duan , Rachel Birrell


Pundits like to say that privacy is dead. But from Forrester's perspective, privacy is not only very much alive, but it's set to become a major competitive differentiator in the years to come. Consumer attitudes — even if they don't always match their behavior — tell a story that organizations must heed as they develop their data strategies today. This report re-examines consumer attitudes on privacy, security, and personal data and provides analysis on what they mean for customer insights (CI) professionals.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.