Trends Report

Evolving Consumer Attitudes On Privacy: A Q4 2015 Update

A Technographics® 360 Report: Using Survey, Social Listening, And Behavioral Data

November 16th, 2015
With contributors:
Reineke Reitsma , Theresa Pappafotopoulos , Xiaotong Duan , Rachel Birrell

Summary

Pundits like to say that privacy is dead. But from Forrester's perspective, privacy is not only very much alive, but it's set to become a major competitive differentiator in the years to come. Consumer attitudes — even if they don't always match their behavior — tell a story that organizations must heed as they develop their data strategies today. This report re-examines consumer attitudes on privacy, security, and personal data and provides analysis on what they mean for customer insights (CI) professionals.

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