Best Practice Report

Executive Guide: Customer Relationship Management (CRM)

CRM Powers Your Customer Engagement Strategy And Levels Up Your Front-Office Workforce

June 21st, 2023
With contributors:
Linda Ivy-Rosser , Hannah Murphy


As technology executives strive to optimize their technology decisions, they must become savvy in many categories of technologies and services. One such major technology is customer relationship management (CRM). This report helps technology execs get up to speed on CRM, grasp the latest trends, and understand the key technology decisions that land on their desk.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.