The combination of media and vendor hype about "world-changing technology" has propelled chatbots toward the peak of inflated expectations. Fear of missing the "next big thing" now pushes digital business professionals to learn and pilot with an unprecedented urgency that outpaces even the "we need an app" craziness of 2008. The pace of adoption has outstripped the industry's ability to educate the market to allow professionals to move forward rationally. This Q&A answers core questions about chatbots for application development and delivery (AD&D) professionals.