Best Practice Report

Executive Q&A: Five Key Questions To Kick Off Your Mobile Video Advertising Strategy

It's Time To Think Outside The Reel

May 13th, 2015
JW
Jennifer Wise
With contributors:
Srividya Sridharan , Jim Nail , Mike Carpenter

Summary

Mobile video advertising is the new shiny object in the nascent mobile ad market, and marketing leaders want more clarity on the merits and execution of this promising format. Too many marketers mistakenly limit mobile video ads as an extension of their TV campaigns. This report answers key questions that will help B2C and B2B marketing leaders separate their mobile ad strategies from TV and desktop approaches and understand the full scope of this opportunity.

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