Trends Report

Executive Q&A: How US Merchants Should Unlock More Value From NFC Payments In 2016

March 2nd, 2016
BM
Brendan Miller
With contributors:
Fiona Swerdlow , Jacob Morgan , Adam Silverman , Rebecca Katz , Laura Glazer

Summary

In the past year, two market factors started to shape the next phase for mobile payments in-store. First, tech giants like Apple, Google, and Samsung released new NFC-based payment systems. Second, in an effort to avoid new fraud liability with the EMV liability shift, US retailers began implementing new EMV terminals that are also NFC ready. Yet despite consumers having the right technology in hand — and merchants now technically ready to use that technology for mobile payment in-store — consumers haven't changed their tried and true payment behavior. This report examines how eBusiness executives should unlock new value from NFC and how to implement a successful NFC program.

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