Trend Report

Executive Q&A: iPads And Tablets

Consumer Product Strategists' Critical Questions Answered

Sarah Rotman Epps
 and  two contributors
Jan 13, 2011

Summary

In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's Consumer Forum, and on-site advisory sessions. We've also conducted three consumer surveys in the US, and a survey of more than 2,300 technology decision-makers at enterprises and SMBs in North America and Europe. This document answers the most frequently asked questions we hear product strategists ask about iPads and tablets.

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