Text analytics is a technology that turns words into data and allows users to extract insights from the content. Transforming unstructured text content into structured formats provides Customer Intelligence (CI) professionals with the ability to mine and analyze new venues for customer insights. To help organizations get the most out of text analytics, Forrester answered the most common questions we hear from CI professionals. These responses address questions from all levels of experience with text analytics — from defining text analytics to detailing the ways CI teams can use the technology today.