Trends Report

Explore Content Marketing Platforms For B2B Marketing

A Constellation Of Fit-For-Purpose Vendors Aid B2B Marketing Agility

November 27th, 2017
RS
Ryan Skinner
With contributors:
Laura Ramos , Christian Splaine , Caroline Robertson , Miriam Oesterreich , Ian McPherson

Summary

B2B marketers are producing more content and assets today than ever before; and often, they're investing in or considering a content marketing platform (CMP) to stay on top of all of their activity. Forrester's ongoing analysis of CMP vendors has identified unique differences between the offerings that B2B marketers should consider when choosing a platform. This report helps B2B marketing leaders determine when a CMP is right for them, which to consider, and why.

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