Trends Report

Financial Comparison Sites Are Here To Stay

eBusiness Executives Need Strategies To Address Their Rising Popularity

September 4th, 2008
Alexander Hesse
With contributors:
Alyson Clarke , Benjamin Ensor , Vanessa Niemeyer, Ph.D. , Lauriane Camus


The growth of online financial product research has been accompanied by the growth of an increasingly popular personal finance comparison site sector. The reason for this popularity is simple. Comparison sites offer what many online financial researchers are looking for: independent product and price comparisons. The same forces are gradually affecting Net users in other countries. eBusiness executives and channel strategists at financial services firms around the globe need to recognize that financial comparison shopping will play an increasingly important role in financial product distribution — and they must develop strategies to address this change in distribution now.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.