Best Practice Report

Finding The Creativity To Design Better

Practical Methods For Overcoming Creative Impediments

August 5th, 2021
Andrew Hogan
With contributors:
David Truog , Jay Pattisall , Ted Schadler , Rick Parrish , Gina Bhawalkar , TJ Keitt , Nigel Fenwick , Kelsey Callahan , Shayna Neuburg


Creativity is helpful for many kinds of work — but for design work, it’s essential. Unfortunately, many companies seeking to reap the benefits of great design struggle to spark creativity. The way to conquer the obstacles is to recognize the importance of human-centricity and get four key ingredients right: 1) group dynamics, 2) the balance between concepts and details, 3) nurturing ideas, and 4) infusing creativity into the culture. This report lays out practical ways for design leaders to help overcome the impediments to creativity that afflict most companies, distilled from some of the most creative successful businesses and from top sources of thought leadership about creativity.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.