Best Practice Report

First 90 Days: Field Marketing Leader

January 1st, 2018


A new field marketing leader must gather extensive intelligence from internal and external stakeholders. Understanding field marketing's role in cross-functional processes is essential for becoming a strategic partner to the business. Near-term initiatives should demonstrate progress and establish a foundation for continued success.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.