Summary
Asset management has evolved in a few short years from a quick fix for sharing or storing large, rich media files to a crucial differentiator of successful marketing teams. As dispersed teams across channels, geographies, and product silos serve empowered customers, they need to find, repurpose, license, organize, and upload assets rapidly and consistently. This report shares brand marketers' asset management best practices with advice on how to apply them to your own marketing practice.
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