Report

Five Steps To Evolve Your Digital Business Strategy

Intermediate Level: Strategy Practices For Digital Business

June 25th, 2019
With contributors:
Martin Gill, Sucharita Kodali, Benjamin Ensor, Nigel Fenwick, Luis Deya, Sam Bartlett

Summary

Traditional strategic planning processes, like annual budgeting cycles, are not fit for purpose. Static strategic planning documents become dated as soon as they leave your desk, while fixed ROI requirements starve new ideas of investment. CMOs must craft strategies that are as dynamic as their customers and competitors and achieve the next level of digital business maturity. This report is part of a trilogy detailing how to build an adaptable digital business strategy that is customer-led, insights-driven, fast, and connected.

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