Best Practice Report

Five Steps To Evolve Your Digital Business Strategy

Intermediate Level: Strategy Practices For Digital Business

June 25th, 2019
Jacob Morgan, null
Jacob Morgan
With contributors:
Martin Gill , Sucharita Kodali , Benjamin Ensor , Nigel Fenwick , Luis Deya , Sam Bartlett


Traditional strategic planning processes, like annual budgeting cycles, are not fit for purpose. Static strategic planning documents become dated as soon as they leave your desk, while fixed ROI requirements starve new ideas of investment. CMOs must craft strategies that are as dynamic as their customers and competitors and achieve the next level of digital business maturity. This report is part of a trilogy detailing how to build an adaptable digital business strategy that is customer-led, insights-driven, fast, and connected.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.