The data economy is upon us and it's changing application and enterprise architectures. But enterprise architects are seldom asked "Get us ready for the data economy." Rather, data management technology components and diverse third party data are seeping into architectures as developers and service providers respond to business execs' drive to shape the customer experience. This report provides a conceptual view of the impact of the data economy on your enterprise architecture and outlines organizational capability areas that will need to rapidly mature in order for your firm to fully participate.