Summary
Customer data management (CDM) is no longer a boring, backwater capability. It is a foundation for and fundamental to success in the age of the customer. What are your firm's CDM capabilities? That's a key question you must answer to formulate your next-generation CDM strategy, prioritize and measure your ongoing efforts, and invest wisely in new technologies. This report and the associated toolkit will help you quickly assess your organization's current CDM capabilities. The toolkit allows you to simultaneously assess your current capabilities, your target capabilities, and the CDM capabilities of your peers.
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