Trends Report

Focus On Customer Outcomes To Evolve Your Strategic Planning And Scale Your Operating Model

August 27th, 2019


CMOs must evolve strategic planning to be as dynamic as their customers and competitors. Focus on customer outcomes to innovate your products and services. Digitize and scale how you deliver customer outcomes. Adapt strategy planning to drive effective governance. Deploy a flexible, repeatable, and collaborative strategic process.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.