Focus On The Transformational Impact Of Business Architecture

This report outlines the business impact of Forrester's solution for enterprise architecture (EA) executives working on business architecture. This report is designed to help you align the strategic change initiatives that proliferate within organizations today. Different groups of business executives and managers often pursue subtly divergent priorities. For example, change projects driven by a desire to deliver better customer experiences work at odds with the efficiency aspirations of business operations. Without coordination, the enterprise struggles to resolve conflicting objectives and achieve its business goals. Business architecture provides that coordinating framework by providing views that help stakeholders understand their business as it is today and by describing an effective target operating model that integrates strategy with the operating model. This report describes the business impact of a business architecture program and the justification for initiating one.