CIOs face a dual technology management agenda: The information technology (IT) agenda focuses on supporting and transforming internal operations, and the business technology (BT) agenda focuses on winning, serving, and retaining customers. Successfully managing these two agendas — achieving the cost containment goals of the IT agenda and the customer attainment goals of the BT agenda — will be the dominant challenge facing CIOs over the next five years. This report provides CIOs with a tool for analyzing their dual tech management agenda, helping them to define the appropriate mix of BT and IT for their firms.