Summary
In-house agencies are suffering the same identity crisis that’s plaguing CMOs and the reputation of marketing. Forrester’s partnership and joint survey with the In-House Agency Forum (IHAF) reveals that in-house agencies continue to struggle with resources and curtailed leadership. And our analysis of double-digit growth firms reveals that the solution lies outside the marketing department. Read this report to learn how a focused in-house agency strategy that distributes capabilities across the organization allows marketing to have a broader influence.
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