Data Overview Report

For Gen Y, Mobility Trumps Web 2.0 At Work

Workforce Technographics®

November 19th, 2009
With contributors:
Matthew Brown , Peter Schmidt

Summary

Gen Y is four times more likely to visit a social networking site at home than they are to use one for work purposes. But if they are unable to bring their Social Computing habits and sensibility to work, Gen Yers can at least use their personal mobile phones to text to stay in touch with friends and communicate with colleagues. In fact, mobility is the defining difference of Gen Y at work: They are much more likely than their older colleagues to use smartphones for work purposes.

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