Summary
Mobile is the preferred device for consumers on the go, which makes it a crucial tool for marketers who want to influence their target group. This report focuses on how mobile ad spend is performing vis-à-vis overall digital ad spend, how mobile ad spend varies across three channels (online display, paid search, and social media), what to expect in future, and what is driving those changes. Our forecast looks at mobile ad spend across seven countries in the region: the UK, France, Germany, the Netherlands, Italy, Spain, and Sweden.
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