Forecast Report

Forrester Analytics: Mobile And Tablet Commerce Forecast, 2019 To 2024 (US)

ForecastView Document

October 31st, 2019
With contributors:
Michael O'Grady , Julie Ask , Satish Meena , Reineke Reitsma , Sanjeev Kumar , Nicole Lesperance

Summary

With an increasing smartphone installed base, decreasing anxiety around purchasing on smartphones, larger smartphone screen sizes, better payment options, and more opportunity for personalization, we expect US mobile commerce to grow at a compound annual growth rate of 11.8% in the next five years. This report analyzes mobile's share of online retail and travel sales, as well as its drivers and inhibitors.

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