Summary
With one-quarter of clothing and footwear (fashion) retail sales happening online — and still rapidly changing — brick-and-mortar and eCommerce retailers are vying for shoppers' attention and dollars. Traditional offline fashion retailers are facing store closures due to a progressive shift online. We expect online fashion sales to account for 36% of total fashion retail by 2022. This data-driven report gives a five-year view of online and offline fashion retail sales growth, the shift in buyers, and the global market dynamic for 32 countries.
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