Summary
Video is a win-win medium for consumers, marketers, and digital platforms. It provides consumers with immersive content and also gives a higher return on investment and revenue to marketers and digital platforms. Forrester's first ever Asia Pacific online video forecast outlines trends in the key markets of China, India, Japan, South Korea, and Australia. We detail overall online video ad spending trends in two key channels: social and display. We also show the drivers of ad spending in these channels and how they will shape out in the future.
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