Forecast Report

Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US)

ForecastView Document

August 6th, 2018
With contributors:
Jim Nail , Reineke Reitsma , Sanjeev Kumar

Summary

Consumers are accessing video content across a growing variety of channels. Advertisers can no longer rely on a single channel to deliver their message. For marketers, this forecast offers guidance on how to allocate video ad budgets in this changing environment. For media companies, it is an essential tool for understanding competitive positioning and for strategy planning. It provides detail on video users across 14 categories, online versus offline video time spent, and the segmentation of video ad spending across TV, display video, and social video.

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