Forecast Report

Forrester Data: Online Retail Forecast, 2016 To 2021 (Latin America)

ForecastView Spreadsheet

April 7th, 2017
SM
Satish Meena
With contributors:
Vikram Sehgal , Sanjeev Kumar

Summary

We expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico will continue to grow moderately. We expect online retail in Latin America to grow at a compound annual growth rate (CAGR) of 16.6% and reach $45 billion in 2021. The growth rates are also improved by the recovery of currency exchange rates. Brazil remains the largest market, while Mexico will be the fastest-growing online retail market in Latin America. Our forecast details online retail growth across 10 product categories and three markets.

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