Forecast Report

Forrester Data Report: Mobile Advertising Forecast, 2016 To 2021 (US), Q3 2016 Update

ForecastView Document

February 2nd, 2017
With contributors:
Shaurya Priya , Satish Meena , Sanjeev Kumar

Summary

As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for businesses to communicate with their customers. We forecast that in the US, mobile advertising spending will become an increasingly larger piece of overall online ad spending, with its growth rate exceeding that of overall online ad spend. This forecast provides details on how we expect mobile advertising spending and overall online advertising spending to trend across the three primary advertising channels: online display, paid search, and social media. In addition to the five-year forecast, we provide historical data going back to 2012.

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