Forecast Report

Forrester Data Search Engine Marketing Forecast, 2016 To 2021 (Europe), Q3 2016 Update

ForecastView Spreadsheet

September 6th, 2016
Satish Meena, null
Satish Meena


As part of ForecastView’s biannual update cycle for many of our forecasts, we have updated our European search engine marketing forecast to show the impact of currency fluctuations and ad blockers. We now forecast that the total paid search market will reach €32 billion in Europe in 2021, representing a five-year compound annual growth rate (CAGR) of 9.7%. The UK is the largest market, accounting for nearly 27% of the total paid search market in Europe in 2016. The forecast details the online display market size and ad growth across seven countries — France, Germany, Italy, Netherlands, Spain, Sweden, and the UK — and includes breakouts by mobile, desktop, and industry.

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