Forecast Report

Forrester Data Search Engine Marketing Forecast, 2016 To 2021 (Europe)

ForecastView Spreadsheet

May 16th, 2016
SM
Satish Meena

Summary

As part of ForecastView's biannual update cycle for many of our forecasts, this update to our European search engine marketing forecast introduces the updated impact of currency fluctuations and ad blockers. We now forecast that the total paid search market will reach €32 billion in Europe in 2021, representing a five-year compound annual growth rate (CAGR) of 9.6%. The UK is the largest market, accounting for nearly 27% of the total paid search market in Europe in 2016. The forecast details online display market size and ad growth across seven countries in Europe — France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK — and includes breakouts by mobile, desktop, and industry.

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