Summary
In 2016, social ad revenue in the US exceeded the combined ad revenue of Disney and Time Warner. Marketers and media executives need to understand the dynamics driving social's rise and ensure that their strategies are aligned with the changing landscape. This forecast can help. It includes data on US social ad spending on a per-user basis, by device type, and by 11 industry verticals. For competitive context, we also provide historical data for key social media companies.
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