Summary
Part of our global social media forecast, this forecast estimates both the number of social media users in the US and the social media spending by the type of device: mobile and PC. We also segment social media spending by spending on in-feed ads versus out-of-feed ads on social networks. The report provides historical data going back to 2008 and a five-year forecast. To get a global comparison, please view the Forrester Research Social Media Forecast, 2016 To 2021 (Global).
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