B2B marketing professionals trip and stumble trying to find social marketing approaches that can make the slightest dent in their business objectives. The good news is that some marketers have determined how to tap the potential of social marketing and drive positive business outcomes. Forrester's annual Groundswell Awards uncover these best practices and provide inspiration and hope to B2B marketers. With the right approach, social marketing can improve your bottom line. This report discusses the key factors that made this year's Forrester Groundswell Awards winners stand out from the pack.