Apart from spawning a health crisis in 2020, the pandemic inevitably also created an economic one, pushing financial services firms into the spotlight. Like their global peers, health insurers in India strove to rise to the occasion, responding in different ways to aid their customers. How well did they do? To find out, Forrester surveyed 1,974 health insurance customers in India. This report cites insights from that survey to help customer experience professionals understand how Indians rated their health insurers’ response during COVID-19 and how that affected their overall perception of health insurance brands.