Trends Report

Forrester Infographic: Corporate Values Can Help Canadian Financial Services Firms Differentiate

June 30th, 2021
Luis Deya, null
Luis Deya
With contributors:
Laura Koetzle , Corrado Loreto , Sam Bartlett


Financial services firms that embrace sustainable business models have an opportunity to win over values-based consumers. But most Canadian banking brands barely earn the trust of half of their customers and do not see corporate social responsibility as a critical business priority. Leaders who are implementing sustainability policies prioritize operations and reporting over strategy and governance or partner management. Read this infographic to understand how sustainability and corporate values are reshaping financial services.

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