Trends Report

Forrester Infographic: Digital Execs Need To Expand Their Recruiting Funnel

January 23rd, 2020


Digital executives tell Forrester that finding the right people with the right skills is one of their biggest challenges. 62% of digital execs plan to make analytics their highest digital operations priority over the next 12 months. Large firms feel most understaffed in analytics/data and customer experience/user experience. More large firms must embrace internships to improve their internal digital expertise. Retain current staff, build a diversified recruiting funnel, and purchase software with smart analytics built in to boost your digital capabilities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.