Summary
Digital executives tell Forrester that finding the right people with the right skills is one of their biggest challenges.
62% of digital execs plan to make analytics their highest digital operations priority over the next 12 months.
Large firms feel most understaffed in analytics/data and customer experience/user experience.
More large firms must embrace internships to improve their internal digital expertise.
Retain current staff, build a diversified recruiting funnel, and purchase software with smart analytics built in to boost your digital capabilities.
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