Best Practice Report

Forrester Infographic: Emerging Tech Focus Without A Supporting Environment Will Fail

Firms Need To Nourish Their Innovation Plans With Some Actions On The Ground

July 21st, 2021
With contributors:
Sukriti Dangi , Bill Nagel


The tides of business are shifting, and as we look to the next decade of evolution, businesses will turn to emerging technologies to drive innovation. Forrester surveyed 7,142 purchase influencers across the globe involved in business and technology decisions to understand their firms’ approach to innovation. This report describes common challenges with current innovation approaches to show CIOs how they can intervene to drive success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.