Forrester Infographic: Get Smart In Tech Markets Before Investing In Startups

Emerging technology markets are teeming with innovative startups, which could pose either an existential threat or an opportunity to grow your business. To secure new competitive advantages, many firms make corporate investments in startups — but this comes with potentially high risks. Thirty-two percent of purchase influences are driving innovation by investing in emerging technologies. Financial services startups led all industries with $40.9 billion in funding in 2018. The investment pool for startups remains crowded, but corporate VCs remain a very small segment.