Trends Report

Forrester Infographic: Make Software Central To The Structure Of Innovation Delivery

December 5th, 2019


Digital turns enterprises into software businesses: Every business strategy or activity requires software. AD&D leaders must act as change agents and reinvent the structural relationship between business change and software change. Business domains give modular structure to agile design for business change — each is a center of innovation, fostering business change and dynamic partnering. These innovation efforts will fail if finance isn’t on board, as innovation time frames have no respect for fiscal years. This requires CEO buy-in.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.