Trends Report

Forrester Infographic: Manufacturing (Good) CX In Asia Pacific

December 13th, 2019

Summary

84% of manufacturing business and technology leaders in Asia Pacific say their spending on CX will increase over the next 12 months. Asia Pacific manufacturers are focusing on improving both B2B and B2C customer experience. Despite this CX focus, manufacturers are struggling to keep up with rising customer expectations. The top CX challenges for Asia Pacific manufacturers are a lack of CX process and a lack of CX strategy or vision.

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