Summary
84% of manufacturing business and technology leaders in Asia Pacific say their spending on CX will increase over the next 12 months.
Asia Pacific manufacturers are focusing on improving both B2B and B2C customer experience.
Despite this CX focus, manufacturers are struggling to keep up with rising customer expectations.
The top CX challenges for Asia Pacific manufacturers are a lack of CX process and a lack of CX strategy or vision.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).