Trends Report

Forrester Infographic: State Of CX In India

Lessons Learned From Forrester’s CX Index™ Data

July 11th, 2019
With contributors:
Ashutosh Sharma , Michelle Yaiser , Katie Hampton , Sukriti Dangi , Bill Nagel

Summary

Since 2015, Forrester has been measuring the customer experience (CX) in India using our proprietary Customer Experience Index (CX Index) methodology. This infographic presents some key insights on how the CX of Indian customers has changed over the years, which industries are doing well, and which channels provide customers a better experience.

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