Business Case Report

Forrester Infographic: The ROI Of Design Thinking

Costs, Benefits, And Where They Come From

November 20th, 2019
Benjamin Brown, Principal Consultant
Benjamin Brown Principal Consultant
Ryan Hart, null
Ryan Hart
With contributors:
Harley Manning , Sam Karpinski , Shayna Neuburg

Summary

As practitioners struggle to quantify and articulate the business impact of design thinking, organizations are challenged with scaling and funding design thinking in a meaningful way. The purpose of this infographic is to help customer experience pros and design thinking practitioners present a more persuasive business case. This at-a-glance overview illustrates the relative financial impact of typical cost and benefit categories from investing in the design thinking methodology.

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