Data Overview Report

Forrester Infographic: The State Of The Mortgage Journey In Canada, 2021

September 8th, 2021
Zhi-Ying Barry, Principal Analyst
Zhi-Ying Barry Principal Analyst
With contributors:
Oliwia Berdak , Seles Sebastin , Bill Nagel

Offline continues to be the top channel for home loan purchases, with 68% of Canadian mortgage borrowers choosing this touchpoint. Hybrid mortgage borrowers account for more than half of all borrowers in Canada; purely offline mortgage borrowers are the second-largest segment. Hybrid mortgage borrowers are also generally more digitally engaged and offer lenders higher potential for post-purchase cross-selling and upselling. This infographic gives financial services leaders insight into the state of the mortgage journey that Canadian consumers face in 2021.

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