Summary
Digital (online and mobile) is now the top channel for US borrowers to purchase home loans. Hybrid mortgage borrowers make up the biggest segment in the US, with purely digital mortgage borrowers belonging to the second-largest segment. Hybrid mortgage borrowers are also generally more digitally engaged and offer lenders greater potential for post-purchase cross-selling and upselling. This infographic gives financial services leaders insight into the state of the mortgage journey that US consumers face in 2021.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).