Data Overview Report

Forrester Infographic: The State Of The Mortgage Journey In The US, 2021

August 27th, 2021
With contributors:
Oliwia Berdak , Seles Sebastin , Bill Nagel

Digital (online and mobile) is now the top channel for US borrowers to purchase home loans. Hybrid mortgage borrowers make up the biggest segment in the US, with purely digital mortgage borrowers belonging to the second-largest segment. Hybrid mortgage borrowers are also generally more digitally engaged and offer lenders greater potential for post-purchase cross-selling and upselling. This infographic gives financial services leaders insight into the state of the mortgage journey that US consumers face in 2021.

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